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TISSOTArt Direction: Grayson Kent
To celebrate the tipoff of the NBA season and unveil Tissot’s new state-of-the-art shot clock, we created a high-impact aerial drone show that served as both announcement and love letter to the game. Hundreds of synchronized drones lit up the night sky, forming iconic basketball moments, the new and the Tissot clock.
Designed as a tribute to Tissot’s deep partnership with the NBA, the spectacle connected the heartbeat of basketball with the precision of Swiss timekeeping.
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